‘Blankos Block Party’ is a NFT Trojan Horse for the video game industry

The mythical game is proud of the Blankos Block Party, of course. Co-Firders John Linden and Rudy Koch are happy to find a substantial audience, and they like to partner with brands like Burberry and Deadmau5. They were very happy to receive an additional $ 75 million from investors this month, bringing their total funds to $ 120 million. But really, the Blankos block party is more than a side hustle for the mythical game. What is actually sold Linden and Koch are gameplay ecosystems and development driven by NFT.

The problem is, for the majority of mythical audiences, it sounds boring. It is much easier to sell Blankos, colorful online worlds filled with toys made by users and cartoon vibrations, rather than encouraging the Blockchain economy on children’s playerbases and mainstream brands.

“Blanko clearly proves the land,” Linden said to Engadget. “We control all levers in Blankos, which are amazing, so we can do a lot of testing and really see what hit the community. But the idea behind it is to adjust it so that other games can use the same concept.”

Blanks are never intended to be a full game. It began as a technology demonstration, a way for myth developers to show their NFT market to potential company partners. Blanko operates on the premise of accessibility, ownership and scarcity – this is a free title where players (and brands) can build the world of games without coding skills needed, and also make objects and unique characters to be collected or sold as nfts. Blanko itself is a toy Squasy, Funko-Esque, driving at home that they are collector items, even though they are truly digital.

The NFT marketplace is the heart of Blanko, and that is what is actually interested in the building.

“What allows us to do is bring players into the economy so they can participate in the value they bring to the game,” Koch said. “Through the items they produce, through the level they wake up, through the adjustments they make – they have NFTS. They have goods, for the first time. And they can play with them, they can sell them.”

The idea of ​​selling goods in the game for real money is not new, but ownership comes with Blockchain technology. There is a market where players buy and sell key games, digital weapons and rare cosmetic equipment, even though this operates on uncertain soil. Players often don’t have the things they’ve got the game – game developers do. Counter-Strike: Global offensions have a well-known gray market, with players reported to spend the North $ 100,000 for certain weapons.

“We have seen Gray Markets appear around the most popular games, almost every popular match,” Koch said. “Players clearly see their value, and they want to buy and sell items from each other … [but] always on the outskirts, always invalid.”

Linden agreed and added, “When this gray market appears, they are not safe. You don’t know whether you will get assets, there are many frauds in these things, there are lots of washing, there are many different things, and things Negatives have happened in this gray market. And I think that’s what we want to try and legitimacy. We want to make part of the game, part of the ecosystem, so you can design with it. “

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