Now before the CEO Apple Tim Cook takes the position Friday Friday in the heights’ court struggle between the iPhone maker and the epic games on the increasingly controversial commissions of the App Store, Apple published a new ad in the framework of its “private life”. It is the iPhone advertising campaign. “In this particular place, which you can consult below, we follow a guy who goes on his daily routine, and in each” scene “, he uses a common application that facilitates everything ‘a coffee order at the height of a taxi line. As advertising progresses, more and more people end up squeezing or around him, crawling on him, and spying on what It does, up to one by one, it uses the Apple application tracking transparency feature to erase them at all existence, Thanos Snap Style.
Each busy business disappears in the backdrop of a post-punk soundtrack playing in the background, with the courtesy of the English band Delta 5 – the main singer of which the belts are very apropos lyrics, like: “Can I have a taste of your ice cream? Can I licking the crumbs of your table? Can I interfere in your crisis? No, think your own business!”
As noted, the release of this announcement passes a day before cooking is sworn on Friday morning to testify as part of the federal judicial procedure initiated against Apple last year by the Epic Games, the manufacturer of the Fortnite popular video game , which is general allegation that Apple engages in monopolistic behavior via its rules for developers like EPIC.
Cook’s testimony will cape the end of the week three of the essay, which also comes as unrelated developers leaders of IOS popular applications – as Spotify – used the opportunity of the trial to be stated in Apple, to The rehabilitation of what has become a long-standing criticism of the iPhone manufacturer, especially during the cook’s era. That the rules of the Company’s App Store, including the Commission that developers must pay are too expensive and that Apple is supposed to limit monopolistic monopoly for the control he exercises on what is and is not authorized to be part of the Apple product and the content ecosystem.
The application transparency feature of the application at the heart of the new ad is a good example of this dynamic. If you asked Facebook, the world’s largest social network could feel like being a little bit of intimidator here and uses its power and size to tilt the advantage away from Facebook. From Apple’s point of view, this announcement is a kind of mission statement disguised as commercial advertising for the largest product of society – it’s as if the company is promising “your secrets are safe with us”, Which is as much an advantage that Apple also sells is all bells and whistles that users can enjoy the iPhones, iPads and other gadgets of the company.
The veracity of this nonwhine statement, the message that Apple is a business that you can trust the front of the private life certainly resonates with consumers. If it was not the case, for example, the CEO of Goldman Sachs would have been able to declare with confidence that the Apple card enjoyed the highest-performance credit card launch of all time (Goldman is the partner Apple Financial feeding the credit card product for iPhone Maker.). Seriously, who in their good spirit, trust a supported credit card on Facebook? And this, by the way, comes from someone who benefits many products from the social network giant, including things like Facebook Messenger and my Helmet Oculus Quest 2.
I do not know of you, but I’m very eager to see what cook could have to say about Tracking Transparency, and how largely it is resonant with users, perhaps in its opening remarks during the WWDC 2021 a little over two weeks now.